The smart link uniting Latin America and Asia

Due to differences in culture and language, as well as geography, business opportunities between countries can be difficult to develop. But that is exactly the challenge Linka seeks and was created to face.

Facilitating business between Latin America and Asia is Linka's premier expertise.

"We detect and develop business opportunities between these two regions because we know the market exists, and someone who is knowledgeable and capable enough needs to provide this invaluable service," said Daniel Montejo, the company's regional director for Latin America.

Founded by three forward-thinking Colombians in China in 2004, Linka has grown to a full consulting and trading services company aimed at promoting and creating business ties between Latin America and Asia.

"The company naturally evolved and began developing almost without us realizing it," Montejo explains.

Today Linka has an established presence in both China and Colombia, with offices in Beijing and Bogota, to forge bonds between Asia and Latin America.

The company's founders, now its directors, have positioned it as the ideal partner for businesses looking to build bridges between the two regions with almost unlimited growth potential.

Living in both Colombia and China long enough to understand what it takes to grow efficient business links between countries located in Latin America and Asia, they knew from the start that Linka would provide the smartest solutions for companies and investors seeking to connect with each other from both sides of the planet.

Linka is also directly involved in trading goods between the two regions, acquiring valuable up-to-date knowledge to offer its consulting clients.

Exports from China include construction materials, auto parts and chemicals in which it is a competitive player in cost and quality.

Trade from Latin America to Asia is currently focused on agri-industrial products - particularly premium food.

"We see great potential in exporting high-end foodstuff from Latin America to China since it is becoming the world's largest luxury consumer," says Montejo. The current products include wine, olive oil, coffee, candy and quinoa.

As China increasingly sources food externally, Latin American countries offer a huge variety that can be supplied naturally and in abundance.

Given its unmatched and vast local and international network, proficiency in Mandarin, English and Spanish, and specialized trade expertise, Linka has positioned itself today as the ideal platform for business between Asia and Latin America, the smartest link between the two regions united by a common thirst for growth.