說(shuō)服信，顧名思義，就是說(shuō)服對(duì)方去做一件事情。接受方可能覺(jué)得提出要求一方的提議不會(huì)給自己帶來(lái)多大的好處，或是不愿改變習(xí)慣做法。這時(shí)一封措辭恰當(dāng)?shù)恼f(shuō)服信就會(huì)起到很大的作用。

說(shuō)服信的一般格式如下：

1. Arouse your reader's attention by
- stating a problem that affects him or her
- promising something of benefit
- presenting an interesting fact
- raising a rhetorical question
- introducing a topic of concern

2. Create interest in your topic by
- showing the reader that a solution to a problem is possible
- picturing the reader enjoying the benefits
- emphasizing the reader's concern

3. Request the desired actions by
- providing sufficient evidence to convince readers of the proposal's merits
- developing the sales appeals
- convincing the reader to accept the fact that the action proposed is worthwhile

4. Motivate the readers to act by
- telling the reader exactly what action to take
- re-emphasizing benefits

（改編自：《國(guó)際商務(wù)寫(xiě)作教程》，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社 英語(yǔ)點(diǎn)津 Annabel 編輯）