同業(yè)“合作競爭”機(jī)制

曾經(jīng)互為競爭對手的優(yōu)酷和土豆宣布合并時(shí)，有多少人乍舌，同時(shí)又有多少人稱贊？當(dāng)單打獨(dú)斗已經(jīng)無法為自己獲的明顯競爭優(yōu)勢的時(shí)候，合作競爭（coopetition）或許是一個不錯的出路。

Coopetition (or co-opetition) is the result when two competing companies with overlapping products or technology find it beneficial to work together – ultimately increasing sales for both companies.

“合作競爭”（coopetition或co-opetition）指兩家經(jīng)營同類產(chǎn)品或技術(shù)、互相競爭的公司意識到雙方合作會有更多收益后轉(zhuǎn)競爭為合作的情況，雙方銷售額都會因此有所增加。

Coopetition is a portmanteau of cooperation and competition. It occurs when companies interact with partial congruence of interests. They cooperate with each other to reach a higher value creation if compared to the value created without interaction, and struggle to achieve competitive advantage. (Source: Wikipedia)

Coopetition是cooperation（合作）和competition（競爭）兩個詞的合成形式。兩公司部分利益一致時(shí)多會采取該政策。與單打獨(dú)斗創(chuàng)造的利益和獨(dú)自掙扎獲取競爭優(yōu)勢相比，雙方合作創(chuàng)造的利益更大。

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（中國日報(bào)網(wǎng)英語點(diǎn)津 Helen）

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