Brands displayed at Beijing Sparkle Roll Luxury Brands expo

DeWitt

The watch brand DeWitt was launched byJerome de Witt in 2003 when he was 53 years old. Jerome de Witt is a fifth generation relative of King Jerome, who was the brother of Napoleon Bonaparte, a remarkable emperor in French history.

The company is one of the few that still use a kind of ancient technique "Guilloche", which needs to be manipulated very carefully to produce delicate ornamentations. It is operated by a handturn, with hands moving slowly to create decorations on the watches.

As for the watch-making process of DeWitt: each watchmaker in charge of the whole production process of a watch. It usually takes one month, but may take as long as three years to complete the production of a watch and the watch will bear the engraved signature of the watchmaker.

The company has a museum that has collected the most watches and clocks in the world. Most of the collections in the museum come from Jerome de Witt's family or the Napoleonic period, but there are also some new collections.

The DeWitt Collection [Photo provided to chinadaily.com.cn]

The DeWitt Collection [Photo provided to chinadaily.com.cn]