Thousands of shoppers are on the waiting lits for a pair of FitFlops

"Conventional footwear is designed to keep the foot stable so the muscles are more relaxed.

"The FitFlop destabilizes the foot slightly, creating a more continuous tension in the supporting muscles of the foot and leg.

"Every step you take in your FitFlops improves your core muscle strength, absorbs shock on your feet, knees and back, encourages better posture and stronger muscles and burns calories.

"They can help reduce cellulite and slim and tone your thighs and get you that much closer to having longer, leaner looking legs."

KRSC buyer David Conitzer added: "When they came round to show us the product we weren't too sure about the science.

"We have only had them in for three weeks but all the signs are that they really work.

"People are always after a quick fix to get fit -they see a picture of a girl with great legs and they think, 'I want legs like that.'"

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