By Ma Shuping & Jiang Yunfeng, Research Team on “World- Class Large Enterprises with Global Competitiveness”, Institute for Enterprise Research, DRC

Research Report, No.7, 2019 (Total 5507) 2019-1-18

Abstract: In the context of rapid economic development and urbanization, China has implemented a series of commercialized housing system reforms, which have stimulated the vitality of the real estate market. China’s property developers have taken the leading position in the world in terms of business scale, but there is still much room for improvement in development quality compared with world’s first class real estate enterprises. The traditional development mode of China’s real estate enterprises’ “emphasizing scale and ignoring quality” cannot keep on going, and it need to be transformed into the mode of “emphasizing quality and controlling risks”. To encourage the high-quality development of China’s real estate enterprises, the following policy options should be observed: strengthening the market-based regulation and control; consolidating and improving technological standards and supervising policies; and creating a favorable business environment. At the same time, enterprises also need to speed up their strategic transformation by improving product quality and comprehensive service, creating a sound enterprise ecosystem, strengthening the human resources development strategy and improving the ability for sustainable development.

Key words: world’s first-class, real estate enterprises, high-quality development