A saleswoman promotes sneakers at a retail store of a sportswear company in Jinjiang, East China's Fujian Province, Sept. 21, 2014. Jinjiang, which is honored as the Sports Brand City in China, takes up 60% of the whole national sports market. Under the influence of low consumption and products homogeneity, the sportswear industry here has been in the cold winter since the late 2012. In order to get over the hard times, concerning enterprises started to adjust the sales methods and output capacity. Some leading enterprises have already been experiencing market resumption as two years has passed. According to the statistics released, many sports brands' sales income increased by 10% by average, which proves the market is rebounding. (Xinhua/Zhang Guojun)