Ruiteng and Nanjiang taxi fleets are offering free ride for the elderly people who are above 60 years old in downtown Zhanjiang on the Double Ninth Festival day, a traditional celebration of the elderly held on the ninth day of the ninth month of the Chinese lunar calendar, which falls on Oct 21 this year.

The activity has become a tradition since it was first launched in 2012. It aims to maintain and flag up traditional Chinese virtues of respect and love for the elderly and ensure harmony in the society.

Drivers stick 'free ride for the elderly' logo on their taxis in Zhanjiang on Oct 20.

A taxi driver opens the door for an old man after reaching the destination in Zhanjiang on Oct 21.

Edited by Mevlut Katik