On February 26, Decathlon, the French sporting goods store, launched an opening ceremony for its Logistics Center in Kunshan's Huaqiao Economic Development Zone, realizing the first step of Decathlon’s plan for rapid expansion in China.

Decathlon, the French sporting goods store, launched an opening ceremony for its Logistics Center in Kunshan's Huaqiao Economic Development Zone, realizing the first step of Decathlon’s plan for rapid expansion in China.

Ren Xueyuan, director of the managing committee of Huaqiao Economic Development Zone, took part in the opening ceremony.

Ren Xueyuan, director of the managing committee of Huaqiao Economic Development Zone, addressed the opening ceremony.

"Modern logistics is one of the most important industries in Kunshan," said Ren, who also encouraged Decathlon to continue improving its sales and management."Huaqiao International Service Business Center will spare no effort in promoting this industry," he added.

Decathlon entered Huaqiao in 2007, when it set up 19 supermarkets in 10 cities across China. Decathlon plans to establish 10 more supermarkets in China, whose goods will be delivered from Logistics Center in Huaqiao Economic Development Zone.

Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The store stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores. Decathlon Group also owns the Toboggan and Decat stores—the former sells sporting goods at discount prices, while the latter is a smaller version of the larger Decathlon superstores.