To implement the spirit of the 11th Party congress of Shandong province and push forward construction of the cultural industry, the first Shandong Cultural Consumption Season will be held from July to October. Below is the implementation plan for this event.

Ⅰ Theme

General theme: Enjoy culture, taste life

Theme for 2017: Gathering cultures, benefiting life

Ⅱ Purpose

The purpose of this event is to implement the spirit of the 11th Party congress of Shandong province and promote the upgrading of the structure of cultural consumption, pushing forward the construction of the cultural industry. It aims to raise awareness of cultural consumption, optimize the environment for cultural consumption, enrich the types of operation for cultural consumption and release potential for cultural consumption, trying to make cultural consumption a new momentum to drive the economic growth.

Ⅲ Principle

1. Government-led

The local government should guide consumers to set up correct concepts for cultural consumption and cultivate good habits in cultural consumption. The local government should push ahead supply-side structural reform in the cultural field and set up a long-term mechanism that can guide and expand cultural consumption.

2. Market-driven

The cultural consumption season should highlight market orientation, giving full play to the role of market players. The aim is to attract consumers by encouraging enterprises to offer varied cultural products and quality services.

3. Results-oriented

The cultural consumption season should adhere to the unity of social and economic benefits. It should fully integrate the current carriers of public or market cultural activities, carrying out various activities to form an integrated force that can maximize benefits.

4. Benefit for the public

The cultural consumption season should carry out cultural activities to benefit the public and increase diversification of supply to lead consumption upgrade. It will issue a "culture-easy card" to allow people to benefit from cultural consumption by a direct financial subsidy to consumers, merchant discounts and social support.

Ⅳ Activity name, time and venue

Name: Shandong Cultural Consumption Season

Time: June 20, 2017 to October 20, 2017

Venue: Cities, counties and villages across Shandong province