Tina Redshaw, consul-general of the United Kingdom in Chongqing, South China, was on hand at the Sino-UK Experience Economy Roundtable in Kunming, capital of South China’s Yunnan province, on March 12, to announce the first UK Week to take place in Kunming this April. The event will seek to strengthen cooperation between Kunming and the UK in such areas as trade, culture, education and creativity.

UK Week, scheduled in April in Kunming, is organized by the UK consulate-general in Chongqing and the Kunming municipal government. With aims to further Kunming and UK cooperation and promote the UK’s advanced industrial experiences and advantages, the event will include nearly 20 activities involving multiple industries such as culture, trade, education, S&T and tourism.

The Sino-UK Experience Economy Roundtable, as a pre-activity of UK Week in Kunming, has attracted five famous consulting and design companies from the UK to discuss issues of cultural creativity and experience economy.

The UK is taking the lead in the global experience economy and has launched a great number of world-famous projects, including the Tate Modern, Madame Tussauds, the British Museum and the Natural History Museum. It is very professional and experienced, with cultural acumen in planning, designing, consulting, maintaining and developing experience economy projects.

Kunming and the UK have enjoyed more exchange in recent years, particularly in the fields of finance, insurance, logistics, transport, culture and education.

“We lay great emphasis on creative design in the culture industry. Yunnan province will strengthen cooperation with British enterprises,” said by Liu Rong, deputy director of the Culture Industry Development Office of Yunnan Province.

“Kunming is one of our key partners in Northwest China. British enterprises have an increasing interest in trade cooperation with Kunming. The official operation of the London to Chengdu air route, the first between London and Northwest China, has been launched. Our visa services are able to meet the increasing demand of visa applications. We are confident that the UK will be the first choice for more and more Yunnan investment, travel and overseas study,” Tina Redshaw said at the roundtable.

Edited by Liu Yufen and Michael Thai