The Yunnan Trademark and Advertisement Exhibition Hall recently opened in Kunming, ynci.cn reported.

The exhibition hall was initiated by the Yunnan Provincial Industrial and Commercial Bureau. It is operated by Hongxiang Yixintang Pharmaceutical Company, and will serve as an incubator for small and micro brands and a place where visitors can experience Yunnan specialties.

The exhibition hall is a cluster of well-known brands and trademarks from 16 counties and cities across Yunnan province.

It’s anticipated that the exhibition hall will also enhance people’s awareness of intellectual property rights protection and the significance of trademark registration.