Festivals a boon to folk art

It is already a consensus inside and outside the traditional arts community that mere protection of folk art is far from enough. Yet its revival is difficult given the current circumstances. However, holidays, especially traditional ones such as Spring Festival, may be an opportunity to revive folk art since topics related to folk customs and literature will always catch people's attention at these times, says an article in People's Daily. Excerpts:

The connection between folk art and life, as well as with its audience, is no longer as close as it used to be, because of the dramatic social changes that have occurred, and this is the biggest obstacle in the way of folk art regaining its former glory. What makes traditional holidays different from ordinary ones is the nostalgia that accompanies them. This is conducive to promoting appreciation of folk art. The practical functions of folk art, for example, bestowing blessings, are also one of features of festival culture.

Since holidays largely stimulate consumption, commercialization of folk art would be a major way to develop it. But there are two aspects worth special attention. On the one hand, market-driven folk art must understand propriety and be for improvement rather than simple mass production. On the other hand, the folk art market should be normalized after the holidays, which involves an overall expansion such as design and production, brand maintenance and market promotion.

While activating folk art traditions, holidays offer a good chance to find emerging new phenomena that can enrich traditional arts and crafts. If the aesthetics of the time can be grasped and incorporated, folk art could become popular culture.

The survival of folk art must rely on its own strong strength and emotional appeal instead of people's pity. Whether traditional arts and crafts can appeal to modern audiences depends on timing, atmosphere and opportunity. Therefore, it is worth discussing whether or not traditional holidays can provide the chance for folk art to stage a comeback in a new era.