Referendum offers chance for China-Scottish ties

So what can Scotland in 2014 offer China? And how can we further improve our mutually beneficial ties?

The Scottish Government’s five-year China strategy is a good starting point.

This sets out the Scottish government at Holyrood’s ambitions in developing Scotland’s relationship with China.

It recognizes that, despite the obvious differences in population, geography and wealth, Scotland has much to offer China.

And it sets out specific areas to focus on — from expanding Scotland’s education and research links to China to promoting an innovative and creative Scotland through cultural and sporting events like this week’s Ryder Cup at Gleneagles.

Because of Scotland’s small domestic market, connecting with overseas markets such as China is vital to our success.

Yet studies suggest as many as half of all Scottish entrepreneurs setting up businesses don’t expect to have any foreign customers - something we know has to change.

By contrast Scotland’s record in attracting overseas investment is excellent.

So as well as boosting direct exports to China, the Scottish Government’s strategy has a specific aim to double the number of major Chinese investors with a presence in Scotland by 2017.

But it is important that Scots don’t rely solely on the Scottish or UK government as we seek to engage more fully with the wider world, especially China and the rest of Asia.

Government and its agencies have critical roles to play. But we cannot look to the public sector to provide solutions to every challenge.

And it is important too that we think beyond the traditional ideas of what Scotland can offer the world.

Yes, we are proud of our oil and gas and whisky industries. But what about our expertise in financial services, life sciences, energy and creative industries?

“Scotland has an internationally competitive economy. It is amongst the best in the world,” says Julian Taylor, Scottish Development International’s executive director for Asia Pacific region based in Shanghai.

“This is because of our history and culture of innovation. It is because our people and institutions, such as our universities, engage with international partners.

“Very importantly, it is because Scottish companies have a truly global outlook and see great opportunity in building relationships in markets such as China.

“In response to this, Scotland’s ability to attract, retain and grow foreign direct investment puts us at the top of many league tables.

“This is based on clear competitive advantages and investment propositions in industries such as energy, life sciences and financial services.

Taylor adds: “China remains a priority market for Scotland. "