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SNICKERS becomes 2008 official chocolate

(BOCOG)
Updated: 2006-05-25 14:56

The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) today announced Effem Foods (Beijing) as the Beijing 2008 Olympic Games Exclusive Supplier and SNICKERS as the Beijing 2008 Olympic Games Official Chocolate at a joint press conference held in Beijing.

BOCOG marketing director Yuan Bin and Mike SursockPresident of Effem Foods (Beijing) Company Limited exchange gifts.[BOCOG]

As the Exclusive Supplier of the Beijing 2008 Olympic Games Effem Foods (Beijing) will provide funds and chocolate products to the 29th Olympic Games, BOCOG, the Chinese Olympic Committee (COC) and the Chinese sports delegation to the 29th Olympic Games.

Speaking at the press conference BOCOG marketing director Mrs. Yuan Bin congratulated Effem Foods (Beijing) and SNICKERS, saying,"We are glad to see more companies participating in the Beijing 2008 Olympic Games by providing sizeable support to ensure the success of the Games."

Their participation will help to popularize the Olympic spirit and the three concepts of the Beijing 2008 Olympic Games. At the same time, the Beijing 2008 Olympic Games provides a unique platform for companies to enhance their brand recognition and reinforce Snickers' passionate and vigorous image.

Mike Sursock, President of Effem Foods (Beijing) Company Limited, added, "Today's announcement reinforces SNICKERS position as the global leader in the confectionary market and demonstrates our continued commitment to China and Chinese people. 

SNICKERS has a proud history of supporting some of the world's greatest sporting events and we are honored that we are continuing this heritage as the Beijing 2008 Olympic Games Official Chocolate.

SNICKERS is delighted to be part of an Olympic Games that shares many of the same values as SNICKERS, most notably the concepts of Green Olympics and People's Olympics."

Founded in 1993, Effem Foods (Beijing) Co., Ltd. now employs more than 1,000. SNICKERS is one of its major chocolate brands.

Since the Beijing 2008 Olympic Marketing Plan was launched on September 1, 2003, 11 enterprises namely Bank of China, China Network, Sinopec, CNPC, China Mobile, Volkswagen (China), adidas, Johnson & Johnson, Air China, PICC P&C and State Grid, have been selected as Beijing 2008 Partners; the nine Beijing 2008 Sponsors designated to date are UPS, Haier, Budweiser, SOHU, Yili, Tsingtao Beer, Yanjing Beer, BHP Billiton and Heng Yuan Xiang; the five Beijing 2008 Suppliers announced to date are Mengna, Beifa Group, Vantage, YADU and Effem Foods (Beijing).

The 11 IOC Worldwide Olympic Partners Coco-Cola, Atos Origin, General Electric, Kodak, Lenovo, Manulife, McDonald's, Omega, Panasonic, Samsung and Visa, will also provide financial, product, technical and service support for the staging and operation of the Beijing 2008 Olympic Games.