Vivo and NBA make smart play

NBA China and Vivo have expanded their alliance to make the smartphone giant the "presenting partner" of the NBA China Games from 2018 to 2020.

Vivo Mobile, a world-leading manufacturer of smart devices and provider of mobile internet services, first linked up with the NBA prior to the 2016-17 season.

The Vivo brand adheres to a spirit of "daring to pursue the extreme and creating surprises" and is committed to delivering an extraordinary digital experience for consumers through technology and fashion.

The 2018 NBA China Games will feature the Dallas Mavericks and Philadelphia 76ers playing on Oct 5 at Shanghai's Mercedes-Benz Arena and on Oct 8 in Shenzhen's Universiade Center.

Vivo will maximize its exposure during the games with brand inclusion within the official NBA China Games logo, on-court branding and signage.

Vivo will also serve as an official partner of NBA Fan Day, which will give thousands of fans the opportunity to participate in on-court games and watch the Mavericks and 76ers conduct basketball activities and skills competitions.

Vivo will also become an associate partner of NBA Cares community projects, joining hands with the league to give back to local communities in China.

"The NBA is delighted to expand our partnership with Vivo," said NBA China CEO Derek Chang. "Through Vivo's innovative products and activations, including at the NBA China Games, we will provide fans in China with more access to the NBA while continuing to grow the game across the country."

Vivo's brand vice president Deng Li said: "Vivo is excited to officially become the presenting partner of the NBA China Games. We believe the great partnership with the NBA will provide us with tremendous opportunities to grow.

"Additionally, Vivo will integrate our passion and understanding of the game of basketball into cutting-edge technology while bringing extraordinary experiences to NBA fans and Vivo consumers around the world."

Vivo upholds core values of "individual, innovative and consumer-oriented", and adheres to and implements sustainable development throughout the value chain and is committed to becoming a healthy and long-lasting world-class enterprise.

In 2016, Vivo became the official smartphone partner of NBA China and has conducted a series of exciting interactive activities for fans around the NBA China Games as part of its efforts to grow the brand in partnership with sports leagues and organizations.

In the future, Vivo will continue to explore its potential in sports, allowing consumers to better experience the excitement of sport through Vivo's technology and products.