The hi-tech recipe for success
Shi Ang, who founded his brand Moniii Studio in Shanghai, said that he used to rely on magazines for news about the latest fashion trend. These days, however, there are many other sources he can turn to.
"I was recommended by others to refer to WGSN, a global style network dedicated to helping designers deliver the right products through trend forecasting, live analysis and design tools. A few tech companies have developed apps that specialize in such a service as well," he said.
Given how AI is quickly proliferating all types of industries, Gu said that it is imperative the fashion industry start to attract individuals who are not just knowledgeable in fashion but technology as well.
"People who master the skills of technology and fashion insights are in urgent need in the domestic industry. Most designers lack the technical knowledge to develop forecasting tools," she said.
Gu also recommends that designers should familiarize themselves with Shanghai's distinctive culture and fashion demand, as opposed to simply following trend forecasts, to better cater to the market.
Shi echoed this statement, noting that trend forecasting should only be used as a reference, and that designers should create their own styles based on each brand's unique features.
"AI forecasting is sure to dominate the fashion industry in the future. But the inspiration of a designer remains the soul of a brand. This cannot be predicted through data analysis. The brain of a designer can never be replaced," he said.
