CIIE highlights China's growing demand for health products

Besides offering the latest technologies and products, Reed pointed out that they will also contribute to the Healthy China 2030 Initiative and support the social welfare in China, with continuous efforts to drive more awareness and education of oral health and oral hygiene.

As a six-time CIIE participant, French yeast and fermentation product provider Lesaffre Group also saw the rising focus on health in China, and continued to offer consumers fashionable and healthy products featuring local ingredients this year.

"Starting from the fourth CIIE, we have been working with local companies like LYFEN to develop fashionable and healthy new products using China's specialty ingredients such as Highland barley. The products we launched have achieved success in terms of both influence and sales," said Brice-Audren Riche, CEO of the Lesaffre Group.

During this year's CIIE, the group has announced cooperation with LYFEN again. Turning their eyes to Yuanyang county in Southwest China's Yunnan province, the two sides will jointly develop new products using local high-quality specialty red rice and buckwheat.

"This year happens to be the 170th anniversary of Lesaffre's establishment. We are grateful to the CIIE for giving us an opportunity to showcase our milestones. We will further deepen our presence in the Chinese market and contribute to the diets and health of the Chinese people," said Riche.