CIIE highlights China's growing demand for health products

In addition to increasing demand for healthy food for themselves, Chinese consumers are putting more emphasis on their pets' health as well.

China's pet market has shown steady and rapid growth in recent years. According to a report by iResearch, a market intelligence company, China's pet market scale is expected to exceed 800 billion yuan ($109 billion) by 2025.

"Notably, China's cat food market is gradually emerging and showing strong growth momentum. Chinese pet owners are paying more attention to pet health and nutrition, and are tending to choose high-quality, natural, healthy and nutritious pet food," said Su Qiang, president and managing director of General Mills China, at a forum held during at the sixth CIIE.

To seize the opportunities coming with the booming pet market in China, Blue Buffalo, a high-end pet food brand of General Mills first introduced to China two years ago, announced its official launch in the Chinese market through all distribution channels during the expo.

"China's pet market is one of the most attractive markets globally, with rapid growth and plentiful opportunities. We see that Chinese pet owners are likely to treat their pets as a family member, thus they will reflect their own demands onto their pets' needs, which is a characteristic of China's pet market and makes healthy pet food in increasing demand," said Su.