Italian fabric brand Drago unveils new ordering experience for tailoring partners in China

Drago, a renowned Italian textile house with nearly five decades of heritage in Biella's wool craftsmanship, announced its official entry into the Chinese market through a joint venture.

On May 13, the brand unveiled its new chapter with a series of events at its local headquarter and the Italian embassy in Beijing, attended by H.E. Dr. Massimo Ambrosetti, Italian ambassador to China, Gaetano Aloisio, president of the World Tailors Association, Paolo Drago, global president of Drago and Sarah Zhang, general manager of Drago China, Shi Doudou, deputy general manager of Dayang Group and Heng Liang, deputy general manager of Dayang Group. The next day, the brand's China headquarter held a ribbon-cutting ceremony, offering attendees an intimate look at its heritage and core products.