A whole new ball game

Wang Yun, the chairman of the Chinese Rugby Football Association said; "Flag football's inclusion in the Olympics marks a golden era for the development of rugby and flag football in China. Our collaboration transcends mere commercial partnership, it represents a powerhouse alliance rooted in shared vision. We believe through resource integration and innovation in practices, this initiative will foster the growth of rugby and flag football in China."

As part of the partnership, Under Armour will provide the national teams with high-performance training and competition gear, including newly unveiled team uniforms, and football cleats. These innovations are designed to enhance athletic performance while delivering optimal protection and comfort.

Beyond innovative performance solutions, the partnership is set to dramatically expand grassroots participation and talent development. In collaboration with the CRFA, Under Armour plans to host flag football school tournaments at primary schools all the way up to universities. In the future, Under Armour will launch the UA Flag Series, a professional competition platform that will provide a global stage for rising stars in Chinese rugby and flag football.