Why Chinese brands are winning over global consumers

"Made in China" no longer signifies just affordability — that era has passed.

Today's Chinese brands captivate international consumers through technological innovation, aesthetic appeal, thoughtful design, and emotional connection. This evolution from "Made in China" to "Branded by China" reflects the natural outcome of the nation's high-quality development, supported by its comprehensive industrial ecosystem, equitable market policies, and sustained innovation investment.

As Chinese brands go global, they enrich consumer choices worldwide.