A healthy 'sapling' in competition with 'big trees'

LOS ANGELES - Huawei Technologies Co Ltd, a Shenzhen-based Chinese telecommunication giant, is trying to get more business momentum in the US market by joining hands with local partners.

"By continuously strengthening cooperation with local partners, Huawei is gradually expanding the visibility and credibility in the US market", said Shen Jingyang (Victor Shen), the CEO of Huawei Enterprise USA Inc.

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As one of the world's leading manufacturers of telecommunications equipment, Huawei has been successful in Europe, India, Japan, and emerging markets generally. Its commercial LTE solutions have been deployed in more than 100 capital cities and nine financial centers worldwide, according to Shen.

However, Huawei's business in the US has been hampered by "security concerns" by the US government.

But Huawei does not give up the US market. On the contrary, it adopts a series of new strategies to meet the challenges.

"We considered ourselves as a start-up in the US," Shen said in a recent interview with Xinhua.

"We decided to put our advantage and strength on only 10 percent of the US market," said Shen, after doing a subtraction on their business area and put aside those hard, non-realistic and sensitive ones.

Huawei now is trying to cultivate clients in retail, education, media and entertainment industries.

The "subtraction principle" helped Huawei focus on certain part of the big market and build closer connections and partnerships with over 100 customers by providing personalized solutions, and delivering a superior user experience.