4. A good product is the source and engine of good reviews

A good product is the foundation for any good review. The product is 1, and marketing is just 0 that adds behind.

Xiaomi believes customers nowadays are too smart to make purchasing decision based on a well-written line in the advertisement. Users read through product features and compare between different ones. Some may even read the technical details and take an in-depth look at the product at Xiaomi community.

View of Xiaomi and iPhone logo at a mobile phone store in Shaoyang city, Hunan province, Aug 25, 2013. [Photo/IC]