Top 10 secrets inside Xiaomi's marketing
chinadaily.com.cn | 2014-12-17 07:34
3. Turning users into friends
Social network is built on trust and the information flow is to pass on the trust. The more trustworthy a company becomes among its customers, the faster it can build its reputation.
The mission behind Xiaomi's marketing is to be friend with users. Only friends will truly safeguard and help spread your reputation.
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Lei Jun, chairman and CEO of Xiaomi, attends the 121st anniversary of Wuhan University in Wuhan, Hubei province, Nov 29, 2014. [Photo/IC] |
