BMW opens traffic safety education center for children

A boy learns driving in An'an Traffic School at BMW Children's Traffic Safety Education Experience Center in Shenyang, Liaoning province, Aug 15, 2016. [Photo Provided To China Daily]

Northeast China's first permanent children's traffic safety education center, supported by BMW, opened last week in Liaoning province for every family free of charge, and the car maker started a social responsibility platform attracting volunteers to aid teaching.

The German automaker, celebrating its centenary this year, opened BMW Children's Traffic Safety Education Experience Center on Aug 25, at Shenyang Science Centrum in Shenyang city, capital of Liaoning province, and it will accept reservations from Sept 1 through the website.

"As an industry leader in CSR, BMW has been committed to promoting children's traffic safety with all stakeholders," said Anton Heiss, president & CEO, BMW Brilliance Automotive Ltd, at the opening ceremony.

He said, "We are happy to see that we have made a real difference in building a safer world for Chinese children, and that is why we persist in running the traffic safety education program."

Anton Heiss, president & CEO, BMW Brilliance Automotive Ltd, gives a speech at the opening ceremony. [Photo Provided To China Daily]

BMW Children's Traffic Safety Education, or BMW CTSE, has been running successfully for 12 years, bearing the philosophy of success, responsibility, and innovation.

After being introduced to China in 2005, BMW CTSE has traveled through 63 cities, and brought road safety education to more than 390,000 parents and children.

Heiss said, "We firmly believe that an excellent corporate citizen should not only have prominent business strength, but also take account of stakeholders in order to drive the industry's development and boost the society's unceasing progress."

Shenyang based BMW Brilliance Automotive Ltd also recruited 10 volunteers to support the CTSE program.

Yang Meihong, vice-president of BBA, told the reporter,"We are trying to promote the education nationwide, and started from stakeholders, including our associates, dealers, and car owners.

"As long as the stakeholders received good education on children's traffic safety, they are going to influence more people."

BMW Brilliance Automotive Ltd representatives and children from Shenyang city are pictured at the opening ceremony of BMW Children's Traffic Safety Education Experience Center in Shenyang, Liaoning province, Aug 15, 2016. [Photo Provided To China Daily]