'Invented-in-China’ products to the fore at MWC

A member of SuperD Co Ltd staff demonstrates the company's glass-free 3D device to a visitor to the Mobile World Congress, Feb 25, 2016. [Photo provided to chinadaily.com.cn]

"China has been viewed as the 'world's factory' for long enough; now the new generation of Chinese high-tech companies, such as SuperD, is leading the trend of 'Invented in China,'" said Michael Hsu, president of SuperD.

"In the long run, we feel that our tracking, rendering and glass-free 3D display technologies are critical to the future development of virtual reality (VR) and artificial reality (AR) and will bring unprecedented changes and brand-new possibilities to peoples' lives."

Hsu believes that glass-free 3D solutions feed the demand of the market before the massive commercialization of VR and AR.

SuperD's products were also presented at the Consumer Electronics Show held early in January in Las Vegas.

Hsu told chinadaily.com.cn that the solution will power two new glass-free 3D mobile smartphones which will launch in China in the first quarter.

With more than 10 years of robust R&D and 500 patents under its belt, SuperD has developed tablet-based glass-free 3D mobile solutions that can be run on multiple operating systems.

"Our products deliver mind-blowing 3D visual effects and bring forth the perfect experience by providing an improved viewing field of 40 degrees in all directions," said Hsu.

According to Hsu, the glass-free 3D display accessory concept is a brand-new wireless entertainment product that features an innovative foldable, portable design that can be connected with mobile devices via Bluetooth and Wi-Fi.

It can be controlled by mobile phones and can display 3D video, run 3D games or operate 3D Apps. The product is equipped with SuperD's eye-tracking and 3D dynamic image adjusting technologies, which creates realistic 3D visual effects through reflected images on a transflective screen.