Jaguar Land Rover aims for sustainable growth in China

On April 1, the first test drive since the 14MY Range Rover Evoque launched in China gave Chinese customers the opportunity to fully appreciate the intelligent technology and unique design of the Evoque, and find new ways to express their own inner strengths and sense of adventure with a truly engaging driving experience. [CHINA DAILY]

Jaguar Land Rover China finished the first quarter of 2014 positively, with sales of more than 29,500 vehicles, marking a year-on-year growth of 36 percent.

Models with 3.0L engines and less made up about 98 percent of the sales, due to their fuel efficiency and enhanced performance.

In line with the healthy market development, Jaguar Land Rover is starting a new chapter of sustainable growth in China, with a focus on customer satisfaction.

Jaguar Land Rover: Five debuts in Beijing

Land Rover's vision for a new era in SUVs

"After our pivotal year in 2013 when China became both Jaguar and Land Rover's single largest global market, this year we are glad to see continued growth as even more Chinese consumers appreciate our British brands," said Bob Grace, regional president of Jaguar Land Rover Greater China.

"Moving forward, our customers remain at the heart of everything we do, as we target sustainable development in China. As we do so, we are also endeavoring to further our efforts to give back to the communities we operate in with our CSR programs," he said.

Making drivers feel 'alive'

With customers attracted to its "Alive" brand, Jaguar grew a healthy 49 percent year-on-year, selling more than 6,100 units.

Sales of consistent bestsellers, like the Jaguar XJ and XF, were driven by the appeal of the 2.0L I4 turbocharged and 3.0L V6 supercharged engine variants, which offer added efficiency without sacrificing performance.

This year, the dynamically capable, performance-focused Jaguar, the F-TYPE, also gained traction in Chinese market, as an all-aluminum two-seater sports car engineered for high performance.

Determined to "never stop achieving", Jaguar plans to go even further in the market with new products and campaigns featuring new ambassador David Beckham who embodies the brand spirit.