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You've got mail《電子情緣》精講之六
[ 2008-02-15 16:26 ]

 

影片對白 A snap to find one thing, a person in the world who fills your heart with joy.

 

4. Down the drain

這個片語的意思是“on the way to being lost or wasted; disappearing 被浪費掉,消失掉”,例如:

During the Depression huge fortunes went down the drain. 大蕭條時期大量的財富都化為無形。

All of our best laid plans are down the drain. 我們所有精心布置的計劃都付之東流。

5. Echinacea

藥品商標名,該藥幫助身體增強免疫力,緩解感冒病毒引起的癥狀。

6. Have a temperature

“發燒”的意思,也可以用 run a temperature。

文化面面觀

Home Shopping Networks

Home Shopping Networks, or electronic retailing, began in the 1980s in the form of television hucksters selling cubic zirconia jewelry and various knick-knacks. Then came lengthy "infomercials," costly television advertisements, often with celebrity hosts, that gave the impression of regular programming. By the 1990s the increase in the number of two-income families with little time for leisure; new concerns about poor service and rising crime rates at shopping malls; and the desire for quality merchandise at bargain prices had boosted interest in home shopping. These changing demographics and consumer attitudes gave televised home shopping a new prestige, and the industry earned $3 billion a year and reached more than 100 million homes.

The two largest services in the mid-1990s were QVC Network and Home Shopping Network, Inc. The popularity of home shopping was evidenced by Joan Rivers's Can We Shop show; Softbank on Hand, a CD-ROM with more than a hundred commercial programs for software shoppers; and the purchase by Home Shopping Network of the Internet Shopping Network to establish home shopping via computer. Some shopping channels use high-pressure tactics, such as horn blowing and whistle blasting to get viewers' attention, while others use more low-key marketing approaches. Large retail companies, such as Macy's and Spiegel, began their own cable channels, which combined programming and entertainment with selling. These retailers expressed great interest in interactive television shopping, in which the home consumer can call up any product at will, view it from various sides, obtain detailed information about the product, order by punching in a credit card number, and have it delivered within twenty-four hours. The next stage in interactive television may be "virtual shopping," in which the viewer will be able to "try on" a garment by creating a computerized self-image on the screen, realistic to skin tone, color of hair and eyes, and body measurements.

By the end of the twentieth century, television home shopping channels continued to generate a brisk trade for retailers. However, corporate mergers between retail, media, and Internet companies had all but ensured that future innovations in home shopping would be oriented around the "information appliance," the much anticipated marriage of television and the Internet. Moreover, in the heated race to gain footholds in electronic commerce, the traditional television-based home shopping networks did not always fare well. In May 1999, investors in the profitless online portal Lycos rejected a proposal to merge with Barry Diller's Home Shopping Network, even though the latter made a profit. (answers.com)

考考你

用今日所學將下面的句子譯成英語。

1. 我們一個星期沒有煤氣也沒有電,只好靠罐頭食品過日子。

2. 我們得扔掉每件東西重新開始——六個月的工作都白費了!

You've got mail《電子情緣》精講之五 考考你 參考答案

1. 我不過遲到了一點點,你用不著對我大發雷霆。

You don't have to jump all over me just because I'm a little late.

2. 威爾和格雷斯很相稱。

Will and Grace are right for each other.

3. 過段時間你會忘掉她。

It’ll take some time for you to forget her.

 

影片對白 A snap to find one thing, a person in the world who fills your heart with joy.

 

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(英語點津Annabel編輯)

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